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How to run a Gift Shop by Arthur J. Peel HB 1941
How to run a Gift Shop by Arthur J. Peel
How to run a Gift Shop by Arthur J. Peel with preface by Thomas V. Murphy and A C. Kretschmar. Hardbound without dust jacket. Hale Cushman and Flint, Publisher. Stated First printing, 1941. 5 3/4 by 8 3/4 inches. 200 pages. Illustrated. Location: Box 201
This book is in good condition. There is some edge wear. There is some corner Bumping. The cover is fade particularly the spine. Some light soiling of the end papers. The binding is tight with no loose or missing pages.
Here is the table of contents:
- PREFACE
- AUTHOR'S FOREWORD
- WHO BUYS FROM GIFT SHOPS?
- WHAT SORT OF THINGS SHALL WE SELL?
- WHERE SHALL WE HANG OUT OUR SIGN?
- DOES OUR SHOP "MAKE FRIENDS AND INFLUENCE PEOPLE?"
- MERCHANDISE IS DUMB UNTIL WE MAKE IT TALK
- HOW SHALL WE DISPLAY OUR STOCK?
- DO WE SELL OR JUST TAKE ORDERS?
- IT TAKES MORE THAN IDEAS AND IDEALS TO RUN A SHOP
- MAKE THE CUSTOMERS PAY-YES, BUT HOW MUCH?
- TO CATCH A FISH WE MUST THROW A LINE
- WHEN INDIANS DANCE THEY PUT ON RED PAINT
- "IT PAYS TO ADVERTISE"-WHEN?
- SAYING IT WITH WORDS THAT COST $ $ $ $ TO MAKE $$$$$$
- CHAPTER XIV TODAY'S TOWN CRIERS
- OUR FRIEND, "THE ENEMY"-BOOKKEEPING
- BOOKKEEPING
- RAW MATERIALS"-FIGURES
- BOOKKEEPING'S "FINISHED PRODUCT"-FEWER FIGURES
- A CURE FOR GIFT SHOP "INDIGESTION
- PUTTING A POLICEMAN IN THE SHOP
- WHEN GOOD WISHES PAY CASH DIVIDENDS
- RED LIGHTS" THAT KEEP TRAFFIC MOVING
- PUTTING "PLAY" INTO DISPLAY
- PARASITES OR PROMOTION-WHICH?
- "IN OTHER WORDS"-
Item Number bk100088
| Price | $5.50 |
| Shipping & Handling | $3.00 |
| Total | $8.50 |
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